Part 4 of 4: Be the Automatic Leader in the Niche of Your Choice

by Case Lane

As an aspiring entrepreneur, you may have spent years, maybe four or 8 or 10, continuing your education, putting in hours or days on your chosen skill, or maybe even researching a subject of interest every day.

With the activities you enjoy, and wherever your interests lie, you have more information about the subject than someone who is looking for the product or service you have to offer.

Yet when it comes to thinking about delivering your message online, you may feel uncomfortable.  You squirm a little at the idea that you could be someone who could deliver value to others – for money. 

Maybe even at your work, there are probably people who are paid more than you; in education thousands of others have your diploma; and in your hobby…it’s a hobby, for a reason. Your daily reality may make you question how you could be a leader on online.

You Can Provide Solutions

Once in the Duty Free store at Los Angeles International Airport, I overheard a discussion between a store clerk and a passenger. The clerk was trying to explain to the passenger that she could not take the bag of stuff she had just bought  – alcohol, perfume –  with her.

That policy can be confusing for infrequent travelers. Duty Free Stores are promoted as free from taxes. You can purchase products when you are leaving the country. But the store must send the items to your flight, and you pick them up literally as you are walking on to the plane.

The passenger obviously had not bought duty free before so she was confused, and was trying to understand the rules in a language that was not her own.

But I could understand both. Or make myself understood. I had an approach – unique and singular – based on my education, knowledge and experience. No one else can deliver in exactly the same way (no one else was around), the moment was mine to seize.

I could provide a solution.

Of course, there is a risk in providing unsolicited advice. Some people might consider you rude, presumptuous or…not an expert. You may not be their idea of a solution provider, your approach may not suit their sensibilities, or they may not respect the experience you have.

There are many possibilities….

But at the same time, when people are struggling, and they’ve tried other solutions and nothing worked, they still need help.

In my case, I was in a position to deliver a solution.

Where will you be when your future customers come looking online for you, and your potential product or service?

If you are an aspiring entrepreneur, your role is to deliver value to those who want or need the product or service you want to offer. If you have something to offer, the only way your community can learn about it is if you offer your knowledge.

You may find it awkward to offer people your help in a way they are not expecting.  But at the same time, if you have the knowledge and a way to deliver it, you can support another person’s goals, and be a great assistance to them. 

In the beginning, you may feel imposter syndrome because your position is new and untried.  But it’s valid.  You have a solution – someone else does not. It’s your opportunity, some would say, responsibility as an entrepreneur, to offer the value you have to deliver.

Summary: How You Dominate Your Niche

1. If you have gone in to business, it’s because you believe you have value to offer.  You have business ideas in your head or a solution for someone else’s problem.  That value needs to be expressed.

2. Your approach to the product or service is different from others, and it’s an approach you should not feel afraid to deliver.  Because your experience, education, expertise – that’s all unique to you, and that uniqueness is what is going to differentiate you and make you the automatic leader.

3. There were automobiles before Henry Ford, furniture before Ikea, makeup before Mary Kay, mobile phones before Steve Jobs, movies before Walt Disney.  And you probably do not need to be told why those products became unique when those individuals decided to deliver them.

As an aspiring entrepreneur, you do not have to be creating a global corporation, but you do have to use your uniqueness to attract the customer base that you have created the product or service for.

Online people can be accusatory and critical – but there is a way to ensure those ones are not relevant to you. 

You deliver to the people who appreciate your uniqueness, and you ignore everyone who does not.

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