…That Works for You!

Part 1 of 4: You are in the Internet World Now!

by Case Lane

You are looking at a world where everyone seems to be making money online. 

Even if you do not really surf social media or pay that much attention to the online world, you know other people are building financial security and having an awesome time…and you’re not. 

And you’re wondering what to do next.  Should you join in?  Are you missing the future?  After all you’re educated and have worked for years and have tons of experience, and you’re wondering why you cannot have the same success, that these overnight online wonders seem to be having.

Then you think again, and wonder about jeopardizing your education, work experience and knowledge by doing something you’ll regret online.

Do you have to be silly?  Swear and be outrageous?  Do a song and dance like those other people you see?  Or can you be serious and spread your knowledge without becoming just another one of those annoying Internet show-offs?

The Value of Online Business

You know, many of us never imagined having to figure out how to earn income online…

We did not see, and did not have to see the rise of technology as a life-altering fact.

For many it was like a fad that would pass…

I noticed this back when I worked in Hollywood, and watched the rise of digital media from physical media (you remember film and tape, right?). Over a couple of years, we were first spurred on to switch from VHS to DVDs..

…but would you believe I worked with a high-paid home entertainment executive who once said, with all sincerity,  “I don’t know why someone would want to buy a DVD.”

Maybe in hindsight, when you think about the multi-billion dollar industry that was once occupied by DVDs, you want to laugh right? This guy was making millions, seriously millions of dollars a year, running a billion-dollar division of a mega global corporation, and he honestly had no idea what was driving consumer choices.

That executive could not see the future that was right in front of his face. He probably would not be able to do the same today.

The transition from the industrial age to the tech age is already overwhelming people, including, and maybe especially, those who are educated, and well-off, and think that they and their children are already set for life.

What if they are not?  What if you are not?

In 2020, the world changed overnight. We have always lived in a world where we could not, technically, predict the future. But in 2020, the uncertainty is at a new height.

Companies are spending day and night planning for the post-pandemic world.  But they’re planning in a fog. 

What’s the new normal?

Nobody knows.

Your Opportunity Online

Given the uncertainty around us, we have to react to changes…and learn to react quickly.

In the pandemic economy, essential workers, corporate management …and online entrepreneurs continued to work. Delivering value and solutions to increasing numbers of those who want or need new services and products.

After starting ebook self-publishing while in law school, I decided the best way to learn was to do, and I became immersed in the world of online entrepreneurship and the tech tools and resources available to everyone who wants to get online.

I firmly believe that a great number of us, maybe one-quarter to one-third of the population should be independent, self-sufficient entrepreneurs taking full advantage of technology and the global marketplace to maintain and enhance our security in the global economy.

We should not be living in a world of constant instability. 

And even if there is some recognition tomorrow that the global pandemic exacerbated the gap between rich and poor, and we have to do something about it, governments and civic society are unlikely to develop long-term solutions anytime soon.

How long will lasting permanent sustainable viable change take?  Longer than you you’ve got.

You are much better off securing your place – by yourself.

Follow a Guided, Tactical Path

The online entrepreneurship opportunity is alive and thriving, the investment is low, and the demand is high, yet many do not accomplish their dream to become an online entrepreneur, or they drop out while trying.

To avoid overwhelm, and help you see through the jumble of information so that you could get your chance in the digital economy, follow a clear path that makes sense to you.

Based on my research, reading, building my business, observing developments all over the world, talking to other entrepreneurs, helping aspiring entrepreneurs, and trying all the various paths myself, I developed a framework you can use to prepare BEFORE diving in to one of the online entrepreneurship fields.

Instead of randomly thinking about whether you could be a blogger or podcaster or course creator, take the cleared path through the noise, and adopt the blueprint you could use so you would know where to start.

Focus on Value

The tech economy both thrills and scares people. 

The first post is the hardest, right?

As an online entrepreneur, remember you share value. Your work is important.  You provide knowledge, advice or even useful tips from your hobby that other people can find useful.

The first time you decide to put your words online, you may feel a little trepidation. 

This fear is normal.  The reason is the visibility and permanence that comes with posting.  In this current environment, what you say online defines you, and stays part of your legacy forever…as far as we know…

And that’s pretty scary…

So spend time to think through the content you plan to deliver before you post your message…even if you’re still worried. 

What will happen?

A variety of people are making money online for a reason.  They overcame their initial trepidation to make sure they contributed.

Entrepreneurs have the courage to move forward. 

Define Your Personal Goals

Maybe you want additional income, or maybe you are really concerned about your current paycheck or your retirement…

Maybe you want to use the incredible education, knowledge and experience you have built up, and deliver it to a world that wants and needs what you have to offer.

If you can create an online revenue stream for yourself, you have a chance to build your future security, hedge your bets against job instability, and fully participate in the online global economy…

In other words, you can set your own future…and maybe set one for your kids, friends and others too.

This is the future we all have to get moving on together.

That old world Hollywood executive did not understand how the world was changing…

But you do…

…And so do I…

Get the Right Idea

To take advantage of the online entrepreneurship opportunity to make money, be successful, and achieve lifestyle freedom…

Focus on a business idea that:

• Reflects your interests or skills
• Delivers over the platform where you are most comfortable
• Helps you be the automatic leader in your niche of niches

That means…

1. Technology, and the access to the global market you get through technology are not passing fads.  You have to recognize that this is a permanent change to our economy and society.  And you have to decide if you want to fully participate, by starting an online business, and becoming a contributor.

2. If you’ve come this far, you probably recognize that becoming an online entrepreneur allows you to take the best of all worlds…

…You can highlight your professional skills

…Reach deep into your interests

…And deliver value to those who are aligned with you. 

There may be other professions that provide you with job satisfaction or financial security, but they all also likely depend on the Internet. By starting your own business online, you are setting yourself up for the future that is already here and covering all your bases.

3. When you prepare to be an online entrepreneur you increase your chance of success by focusing on exactly what you like to do, and picking the platform and tools that best fit your vision for your ideal life.

You have your opportunity to achieve your vision of Lifestyle Freedom through an Online Business – the 21st century dream life – but without Feeling Fear, Embarrassment or Imposter Syndrome.

You want to be authentic and deliver value as you see fit.

Today, right now, you are living the opportunity to have the life that you truly want.   A life on your terms where you add value that you believe in, and that makes you feel like you’re really contributing to build the world you want to see.

Becoming an entrepreneur, being your own boss and having your own business is one of the best ways to take control of your life, and to deliver to yourself your own life dream.

But you have to get started.

Why is it so important for you to move forward with entrepreneurship now?

2. Being an online entrepreneur means you develop online skills, you learn the tools and resources which now are indispensable in the work world, and you can accelerate your professional development, and improve where you want to be.

3. When you prepare to be an online entrepreneur you increase your chance of success by focusing on exactly what you like to do, and picking the platform and tools that best suit your vision.

For the next article: Click Here for Part 2 of 4: How to Prepare to

Be an Expert Online

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Case Lane is delivering a FREE WEBINAR: How to Start an Online Business With An Idea You Champion!

Thursday 10 am PST via Zoom

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