How to Be An Entrepreneur
by Case Lane Entrepreneurs can begin rich or poor, college-educated or not, and working for others or self-employed or unemployed. They encompass every background, every demographic, every twist in every type of story. But the question often comes… Read More

9 Reasons Why You Should Become an Online Entrepreneur: The Case for Online Entrepreneurship
by Case Lane In the delightful comedy W1A about management life at the BBC, one of the characters has the useless corporate title, Director of Better. No one, least of all the holder of the title, knows exactly… Read More
The Creative Actions for Starting an Online Business
by Case Lane This is Part Two of Two posts about my new book Recast: The Aspiring Entrepreneur’s Practical Guide to Getting Started with an Online Business. The book is ten practical actions for aspiring entrepreneurs who want to start… Read More
The Foundational Actions for Starting An Online Business
by Case Lane This is Part One of Two posts about my new book Recast: The Aspiring Entrepreneur’s Practical Guide for Getting Started With an Online Business. The book is ten practical actions for aspiring entrepreneurs who want to start… Read More
How to Get Out of Your Corporate Mindset When Starting Your Own Business
by Case Lane Many corporate management-level employees are often hired ‘at will,’ meaning the employee can be let go for any legal reason, and an employee can also leave for any reason – and neither side incurs legal… Read More
How to Prepare to Be an Expert Online
Part 2 of 4: Identify Your Passion in Your Skills and Interests by Case Lane When I was at law school, a few years ago, I realized something no one ever talks about. People were NOT putting their… Read More
How to Find an Online Business Idea…
…That Works for You! Part 1 of 4: You are in the Internet World Now! by Case Lane You are looking at a world where everyone seems to be making money online. Even if you do not really… Read More
What is an Aspiring Entrepreneur?
The two words ‘aspiring entrepreneur’ have their roots in Latin. Aspire comes from aspirare – ad- ‘to’ + spirare ‘breathe’. The root of the English word ‘aspire’ is to breath. Yet we have come to associate aspire with ambition, dreaming and hoping… Read More