On a recent Russell Brunson webinar, I started reading the chat.  I would not normally do this, but Russell, the Co-Founder of ClickFunnels, was telling a story I had already heard, and the chat was going ballistic about it.

Essentially, many of those who chose to chat were complaining (or spamming) instead of listening.   In a world where they are attending webinars, apparently because they are desperate to learn how to generate leads, they were complaining about the teaching approach from a man generating a $100 million dollars a year and counting…up!

This was teaching being offered for free to help aspiring entrepreneurs get where they want to go.

The Zoom call was left open after the presentation and I was able to read the entire chat feed. I had never seen this type of negative commentary on a webinar before, and I was stunned.

What’s happening to everyone?

Is Entrepreneurship Exclusive…?

Entrepreneurship is the critical engine needed for our progress and prosperity.  Entrepreneurs are people who solve problems and deliver solutions.  

But for the first time, I noticed that a segment of those who are interested enough in starting a business to sign up for a webinar on how to generate leads, appear to be no longer patient enough to grasp the information they need to be successful.

Yet they fail to recognize the irony.

They are the ones who are broke, hate their jobs, and stuck in a pattern of life they cannot stand.  They are the ones who want out. 

Yet they also apparently want the path to be cleared for them, decorated as they see fit, and playing their music.

Our society is in for a world of hurt if the people who want to be entrepreneurs no longer have the drive, perseverance, courage, and commitment necessary to make business work in the 21st century.

If they too are looking for a shortcut.

I would hate to think we are stuck with the companies, organizations and ideas, we have now because the likes of future Russell Brunsons no longer know how to listen.

In fact, if that’s what’s happening…that attention spans have really dropped to zero…then we are doomed.

…Or is Being an Entrepreneur Critical?

While many people may be angry about 2020 and the disruption to their plans, others assessed the situation and thrived.  And many of those people who were able to make the most of a pandemic year are online entrepreneurs.

The pandemic actually allowed the already growing force of technology and access to the global market to become ‘normal,’ and solidified a future economy based on Internet practices. 

Whether that terrifies or excites people is not the point, it has happened, and it’s here to stay.

For anyone…literally anyone…who has ever thought about getting a business started, you are living in the best time in history to jump right in.

The Internet is young enough that it can still be molded and shaped by individual actions; but it’s old enough to have an endless stack of free resources that allow you to learn anything you need to know about how to get started.

When I first started in the game just four years ago, I had no idea how to move forward. 

Now an aspiring entrepreneur has no excuse.

Fear, Excuse or Something Else?

Except for the ones so often used…to avoid actually doing the work.

That excuse is typically coated in sympathy expected language like: ‘I don’t have enough time,’ or ‘I don’t have enough money’ or ‘I don’t understand technology’ or ‘I don’t want to be a sleazy salesman’ or ‘There’s too much competition,’ or ‘Everything’s already been done.’

To be fair, one of the challenges for aspiring entrepreneurs is that too many people, including the famous gurus, often claim the path is ‘easy’ especially if you buy their course and do exactly what they do.

The problem is no one can do exactly what they did. The technical or foundational work may be the same, but there is always something else – especially when it comes to the actual business idea.

An aspiring entrepreneur needs to adapt their idea to the current environment. And when the adaptation does not work, they have to try again some other way, and again, and again, and again, and again…and that takes work. That’s the part so many people miss, and few ever talk about.

With millions posting images every day of an Instagram lifestyle of luxury and comfort generated by online riches, many aspiring entrepreneurs want to jump straight in to that scene, and fail to acknowledge the part about actually creating a business.

Even if the business is taking beautiful pictures of yourself and consistently posting them on Instagram…that’s still more work than the typical person who is trying to decide what to watch next on Netflix.

But if you are looking at that lifestyle, and you have business ideas in your head, or you have always wanted to be an entrepreneur, you have to make a move forward.

Just coveting the lifestyle without actually doing the work will not help you achieve success.

Decide to Be Successful

I can already guess that the process Russell teaches in his webinar challenge will work.  I create and buy from sales funnels all the time. 

But if you don’t know anything about the process, and you sign up for the webinar, you should listen and learn.

If you are an aspiring entrepreneur because you want the professional satisfaction, financial security and lifestyle freedom that comes with being you own boss then, guess what…the only way you are going to be successful is to do the work.

Doing the work is the only common denominator among the world’s successful entrepreneurs. 

Nothing else matters.  Not background, circumstances, gender, ethnicity, location, education, experience…nothing.  All they have in common is that they did the work.

They learned what needed to be done…often from those who have done it before, and applied those learnings to their own ideas and situation.  That’s the path.  It has not changed.

Aspiring entrepreneurs who do not want to listen, and do not want to do the work will not be successful.  The word ‘aspiring’ will never fall off their bio page.  And their lot in life will not change.

The only way to reverse this inevitability is to actually pay attention, model and refine what works, adapt your idea to your audience and situation, and get the job done.

If you are ready to move forward, join our Dominate 2021 Mastermind group for FREE and get your online business started in 90 days! Starts January 16, 2021, register here: http://dominatetheyear.com/

If you are trying to get organized to become an online entrepreneur, read Recast: The Aspiring Entrepreneur’s Practical Guide to Getting Started With An Online Business. Click here to download at Amazon.com.

Links to the 5 Day Lead Challenge, ClickFunnels and Amazon.com are affiliate links. I earn for eligible purchases at no additional cost to you.