Why You Should Not Give Up

After several months, 12 to 14 hour days, courses, webinars, lectures, gurus, online forums, Facebook groups, so much advice, so many ideas, so much noise, and so much money spent…

Are you still not even close to where you want to be with your business?

Maybe even a creeping sensation is starting to set in.  You know the one that says maybe you should go get a ‘real’ job, or maybe everyone was right and this business thing is not for you, or maybe you’re doing it all wrong and you’re just not cut out for this life.

All those comments can become louder and louder as each day goes by and you are not one step closer.  So do you keep going through the negative wall you’ve built for yourself…or give up and take the easy road?

Is Entrepreneurship Really for Everyone?

You are bound to hear people say that entrepreneurship is not for everyone.  And that’s true.  Sky-diving is not for everyone either.  Neither is cooking or data analysis. 

Is this for everyone?
Image by antoine carrion from Pixabay

Yet somehow when people tell an aspiring entrepreneur that entrepreneurship is not for everyone, the comment comes with an…I told you so…overtone.

When you are about to quit accounting or nursing or teaching, you might still get at least one person telling you to not be crazy, and give up your ‘good’ job, but you’re probably not going to get the same kind of superiority mandate that comes with proclaiming entrepreneurship is not for everyone.

In fact, .entrepreneurship is for anyone who has business ideas in their head, wants to be an entrepreneur, and is willing to work until the business meets your definition of success.

This could mean you try 127 different business idea. But as long as you keep trying…and you can feel the thrill in the effort…you are on the right path to becoming an entrepreneur.

How The Great Showman Did It

Recently I was reading the recollections of P.T. Barnum, the great showman.  The book came out in 1872, so there’s no political correctness if that sort of thing bugs you – and if not, you can click this link to download a copy of the book for free (the book downloads automatically, there is no separate login).

Barnum was a regular farm boy, did chores, and then worked in the corner store as a stock boy.  But over the years while he was working for others, He was hoping to do something on his own.

When someone brought him a ‘curiosity’ to exhibit, he jumped at the chance.  This ‘curiosity’ was a human being, so we won’t jump on the merits of selling staring access to people with no televisions and no smartphones – we will only look at how he made the decision that eventually led to his entrepreneurial career.

Many people, given the opportunity to exhibit a curiosity would just say ‘no.’  Not for political correctness reasons, but because they’d have no idea what to do.

Barnum had no idea either.  He had never done a show before.  But he knew he wanted his own business.  His mind was already tuned to watch out for an idea that might become a business.  So when the idea was presented, he grabbed it.

If you had met him working behind the counter of the corner grocery store, would you have guessed he was going to become a world-famous millionaire showman?  Probably not.

When you see yourself, and wonder what you’re capable of, do you guess who you could be?

You don’t have to end up as a world famous showman, but if you have business ideas in your head, and you are thinking about becoming an entrepreneur then at the very least, you want to give yourself a chance to end up somewhere in the realm of your own ideas.

How Will You Do It

If you tell yourself upfront that you know getting your own business up and running is going to take time; and you know there could be many mistakes; and some things will not work out; and you have to try multiple iterations of your idea to get to the one that can be a viable business…then you should not be too surprised when these obstacles arise.

In fact, you should take each one as a learning experience, build on it, and push forward with the next idea.  You don’t get much traction in complaining that your business is not working, or you have no idea if you’re going to make it.

But you get a lot out of working every day to learn 1% more, and to gain a 1% higher return.  The real value of the experience is never lost as long as you keep going to build your business.

In my new book Recast: The Aspiring Entrepreneur’s Practical Guide to Getting Started with an Online Business, I talk about beginning the entire process by taking a deep breath – and by that I mean, assessing your mental and physical stamina for moving forward.

If you have never done any personal development work around building your success consciousness, and affirming yourself and your goals – this may be the time to get started.  These practices help you keep the down parts of the ups and downs of entrepreneurship in perspective – and give you the confidence and perseverance to move forward.  

This new era of life – beyond the pandemic – to just the transition to the global high tech world has given you the opening to have the life you want through entrepreneurship. 

But you have to get started…and keep going…to make it work

The number one reason is…

  • If you have business ideas in your head, and
  • You want to be an entrepreneur, and
  • You’re willing to do the work…

…You’re about 3/4 of the way there, so keep going…

Summary

  • You will have ups and downs trying something new, learning, and making your mark in a new field.
  • But your vision for the business you want to create, the solution you want to deliver, and the life you really want will keep you going
  • Your desire to be an entrepreneur will be the fuel that keeps you going, because  – like P.T. Barnum – you will always be on the look out for an opportunity…
  • You just have to know it when you see it, and move forward as soon as you can

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